Does culture explain acceptance of new products in a country? : an empirical investigation
Sengun Yeniyurt and Janell D. Townsend
| Year of publication: |
2008
|
|---|---|
| Authors: | Yeniyurt, Sengun ; Townsend, Janell D. |
| Published in: |
International marketing ; Vol. 3. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 448-467
|
| Subject: | Kultur | Culture | Innovationsakzeptanz | Innovation adoption | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003657638