Does culture explain acceptance of new products in a country?: An empirical investigation
| Year of publication: |
2003
|
|---|---|
| Authors: | Yeniyurt, Sengun ; Townsend, Janell D. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 20.2003, 4, p. 377-396
|