Does customer-based destination brand equity help customers forgive firm service failure in a tourist ecosystem? : an investigation through explanatory sequential mixed-method design
Taiba Musadiq Sahaf, Dr Asif Iqbal Fazili
| Year of publication: |
2024
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|---|---|
| Authors: | Sahaf, Taiba Musadiq ; Fazili, Asif Iqbal |
| Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 31.2024, Art.-No. 100866, p. 1-26
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| Subject: | Customer-based destination brand equity | Forgiveness | Mixed-method | Sequential explanatory | Stimulus-organism-response model | tourism destination | Tourism service failure | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beschwerdemanagement | Complaint management | Tourismusregion | Tourism destination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2024.100866 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076756