Does the customer matter most? : exploring strategic frontline employees’ influence of customers, the internal business team, and external business partners
Christopher R. Plouffe, Willy Bolander, Joseph A. Cote, & Bryan Hochstein
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Plouffe, Christopher R. ; Bolander, Willy ; Cote, Joseph A. ; Hochstein, Bryan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 1, p. 106-123
|
| Subject: | frontline employees | influence | performance | relationship portfolio | sales | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Arbeitsgruppe | Team | Erfolgsfaktor | Success factor | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.14.0192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507463