Does disclosing commercial intention benefit brands? : mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
Pengyi Shen and Xuan Nie, and Congcong Tong
| Year of publication: |
2025
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|---|---|
| Authors: | Shen, Pengyi ; Nie, Xuan ; Tong, Congcong |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 4, p. 673-693
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| Subject: | Consumers' thinking style | Influencer hidden advertising | Perceived authenticity | Perceived manipulative intent | Sponsorship disclosure | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenimage | Brand image | Wahrnehmung | Perception | Sponsoring | Sponsorship | Manipulation | Werbewirkung | Advertising effects | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2024-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416721