Does diversity facilitate consumer decisions : a comparative perspective based on single-category versus multi-category products
Xiaosong Dong, Hanqi Tu, Hanzhe Zhu, Tianlang Liu, Xing Zhao, and Kai Xie
| Year of publication: |
2024
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|---|---|
| Authors: | Dong, Xiaosong ; Tu, Hanqi ; Zhu, Hanzhe ; Liu, Tianlang ; Zhao, Xing ; Xie, Kai |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 4, p. 936-956
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| Subject: | Consumer decision making | Information diversity | Online marketing | Online visitor heterogeneity | Recommender systems | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Personalisierung | Personalization | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-05-2023-0395 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210488