Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
John Dawes, Allison Bond, Nicole Hartnett, Byron Sharp
| Year of publication: |
November 2017
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|---|---|
| Authors: | Dawes, John ; Bond, Allison ; Hartnett, Nicole ; Sharp, Byron |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 4, p. 261-268
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| Subject: | Double Jeopardy | Value | Pricing | Brand loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2017.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792149