Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity

How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived quality

Markovic, Stefan, (2018)

Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits

Iglesias, Oriol, (2019)

The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution

Hunt, Shelby D., (2019)