Does eWOM influence destination trust and travel intention : a medical tourism perspective
Year of publication: |
2016
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Authors: | Abubakar, Abubakar Mohammed |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 29.2016, 1, p. 598-611
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Subject: | eWOM | destination trust | gender | travel intention | tourism | Urlaubsverhalten | Holiday behaviour | Vertrauen | Confidence | Virales Marketing | Viral marketing | Gesundheitstourismus | Health tourism | Geschlecht | Gender | Tourismus | Tourism | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour |
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