Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
David G. Taylor (Department of Marketing and Sport Management, Jack Welch College of Business, Sacred Heart University, Fairfield, Connecticut, USA), and David Strutton (Department of Marketing and Logistics, University of North Texas, Denton, Texas, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Taylor, David G. ; Strutton, David |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 3, p. 231-248
|
| Subject: | Facebook | Consumer behavior | Social networking sites | Social media advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Nachfrageinterdependenz | Interdependent preferences | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2015-0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567082