Does Flow Influence the Brand Image in Event Marketing?
| Year of publication: |
2008
|
|---|---|
| Authors: | Drengner, Jan ; Gaus, Hansjoerg ; Jahn, Steffen |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 1, p. 138-147
|