Does 'free-sampling' enhance the value of public goods?

This study investigates whether 'free sampling' enhances the value of public goods. Using data from a unique field experiment, we find that the WTP premium effect associated with a brief opportunity to consume a local public good for free is relatively small and temporary. It therefore may not be cost effective to offer free-participation incentives for public goods.

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Year of publication:	2010
Authors:	Caplan, Arthur ; Jackson-Smith, Douglas ; Marquart-Pyatt, Sandy
Published in:	Applied Economics Letters. - Taylor & Francis Journals, ISSN 1350-4851. - Vol. 17.2010, 4, p. 335-339
Publisher:	Taylor & Francis Journals

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008582807