Does gamification on an e-commerce application lead intention to use the application and spread word of mouth?
Kunthi Afrilinda Kusumawardani and Laura Fabiola Soegihono
| Year of publication: |
2024
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|---|---|
| Authors: | Kusumawardani, Kunthi Afrilinda ; Soegihono, Laura Fabiola |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 18.2024, 1, p. 65-84
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| Subject: | attitude | continued use intention | CUI | e-commerce | flow experience | gamification | Indonesia | Shopee | WOM | word of mouth | Virales Marketing | Viral marketing | Indonesien | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2024.135779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015064183