Does going green really pay off? : a sustainability performance view
Husna Ara, Jasmine Ai Leen Yeap and Siti Hasnah Hassan
| Year of publication: |
2020
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|---|---|
| Authors: | Husna Ara ; Jasmine Yeap Ai Leen ; Siti Hasnah Hassan |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Genève : Inderscience Enterprises, ISSN 1746-0581, ZDB-ID 2205126-0. - Vol. 16.2020, 5, p. 519-537
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| Subject: | green marketing | natural-resource-based-view | environmental performance | social performance | economic performance | SMEs | KMU | SME | Unternehmensperformance | Firm performance | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Performance-Messung | Performance measurement | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/WREMSD.2020.110464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012319007