Does green advertising always effectiveness? : a multidimensional perceived value analysis based on the sor model
Gang Wang and Rosidah Musa
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Gang ; Rosidah Musa |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 8, p. 1293-1321
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| Subject: | green advertising | green purchase intention | SOR model | theory of consumption value | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2393595 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183029