Does green brand positioning translate into green purchase intention? : a mediation-moderation model
Danish Mehraj, Ishtiaq Hussain Qureshi
| Year of publication: |
2022
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|---|---|
| Authors: | Mehraj, Danish ; Qureshi, Ishtiaq Hussain |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 31.2022, 7, p. 3166-3181
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| Subject: | consumers green brand attitudes | green brand knowledge | green brand positioning | green purchase intention | willigness to pay premium | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.3069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463203