Does green packaging matter as a business strategy? : exploring young consumers’ consumption in an emerging market
Tuwanku Aria Auliandri, Armanu Thoyib, Fatchur Rohman, Ainur Rofiq
| Year of publication: |
2018
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|---|---|
| Authors: | Auliandri, Tuwanku Aria ; Thoyib, Armanu ; Rohman, Fatchur ; Rofiq, Ainur |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 16.2018, 2, p. 376-384
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| Subject: | sustainability | green packaging | TPB | young consumer | business strategy | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Jugendliche | Youth | Nachhaltigkeit | Sustainability | Schwellenländer | Emerging economies | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in ukrainischer Sprache |
| Other identifiers: | 10.21511/ppm.16(2).2018.34 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011986404