Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Jatinder J. Singh; Oriol Iglesias; Joan Manel Batista-Foguet
| Year of publication: |
2012
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|---|---|
| Authors: | Singh, Jatinder Jit ; Iglesias, Oriol ; Batista-Foguet, Joan Manel |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 111.2012, 4, p. 541-549
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| Subject: | Markenimage | Brand image | Markenarchitektur | Brand architecture | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Beziehungsmarketing | Relationship marketing | Konsumgüterindustrie | Consumer goods industry | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717385