Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty
| Year of publication: |
2012
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|---|---|
| Authors: | Singh, Jatinder J. ; Iglesias, Oriol ; Batista-Foguet, Joan Manel |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 111.2012, 4, p. 541-549
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