Does Hispanic-targeted advertising work for services?
| Year of publication: |
2005
|
|---|---|
| Authors: | Torres, Ivonne M. ; Briggs, Elten |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 3, p. 150-156
|