Does imitation increase or decrease demand for an original product? : understanding the opposing effects of discovery and substitution
Year of publication: |
2023
|
---|---|
Authors: | Yilmaz, Erdem Dogukan ; Naumovska, Ivana ; Miric, Milan |
Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 44.2023, 3, p. 639-671
|
Subject: | 3D printing | imitation | information spillover | open source | product differentiation | Theorie | Theory | Imitationsstrategie | Imitation strategy | Produktdifferenzierung | Product differentiation | Open Source | Open source | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Spillover-Effekt | Spillover effect | Innovation |
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