Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
| Year of publication: |
2009
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|---|---|
| Authors: | Chandon, Pierre ; Hutchinson, J.Wesley ; Bradlow, Eric T. ; Young, Scott H. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 6, p. 1-17
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