Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Subin Im; Charlotte H. Mason; Mark B. Houston
| Year of publication: |
2007
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|---|---|
| Authors: | Im, Subin ; Mason, Charlotte H. ; Houston, Mark B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 63-75
|
| Subject: | Produktmanagement | Product management | Verbraucher | Consumers | Werbung | Advertising | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485138