Does innovativeness enhance new product success? : Insights from a meta-analysis of the evidence
David M. Szymanski, Michael Kroff, and Lisa C. Troy
| Year of publication: |
2009
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|---|---|
| Authors: | Szymanski, David M. ; Kroff, Michael ; Troy, Lisa C. |
| Published in: |
The profit impact of marketing strategy project : retrospect and prospects. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-12345-7. - 2009, p. 92-123
|
| Subject: | Innovation | Markteintritt | Market entry | Performance-Messung | Performance measurement | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927257