Does integrated store service quality determine omnichannel customer lifetime value? : role of commitment, relationship proneness, and relationship program receptiveness
Thamaraiselvan Natarajan and Deepak Ramanan Veera Raghavan
| Year of publication: |
2025
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| Authors: | Natarajan, Thamaraiselvan ; Raghavan, Deepak Ramanan Veera |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 37.2025, 3, p. 800-830
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| Subject: | Customer lifetime value | Integrated store | Relationship marketing | Relationship program receptiveness | Relationship proneness | Service quality | SOR theory | Beziehungsmarketing | Kundenwert | Customer value | Dienstleistungsqualität | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-09-2023-0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015418120