Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness
Thamaraiselvan Natarajan and Deepak Ramanan Veera Raghavan
| Year of publication: |
2023
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| Authors: | Natarajan, Thamaraiselvan ; Raghavan, Deepak Ramanan Veera |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 15.2023, 3/4, p. 273-290
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| Subject: | Integrated store | Attachment with store | Customer engagement | Willingness to pay more | Loyal webrooming | Cross-buying | Perceived relationship investment | Alternative retailer attractiveness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-01-2023-0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432485