Does Internet Effects the Consumer Perception – A Case of Internet Advertisement

A client's perception of value isn't based on how much they pay, but on whether their expectations will be met and the benefit they will receive. The online consumer perceives price as an important consideration in buying decisions when assessed against other factors. Effectively utilizing marketing and sales resources has become a top priority for many organizations. Perception is the process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world. The current study examined the impact of the internet on the consumer perception. The results of this study shows that the Internet plays a prominent role among young people in India. A majority of people aged 15 to 24 surveyed in this study spent one to three hours in the Internet. This research shows that The internet advertisements effects most of the consumers perception