Does It Make Sense to Use Scents to Enhance Brand Memory?
| Year of publication: |
2003
|
|---|---|
| Authors: | Morrin, Maureen ; Ratneshwar, S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 1, p. 10-25
|