Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Stephan Olk, Dieter K. Tscheulin, Jörg Lindenmeier
| Year of publication: |
2021
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|---|---|
| Authors: | Olk, Stephan ; Tscheulin, Dieter K. ; Lindenmeier, Jörg |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 2, p. 247-260
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| Subject: | Emotional labor | Authenticity | Customer involvement | Cognitive and affective processing | Emotion | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09563-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548488