Does it pay to be a first mover in e.commerce? The case of Amazon.com

Using Amazon.com as a case study, the present research explores first mover (dis)advantages in e.commerce. It examines whether or not Amzon.com has sustained early mover advantages. What are these advantages? And how has Amazon.com reacted to late movers? Evidence generated from the case study suggests that the maintainability of first mover advantages in e.commerce depends on three main factors: continuous innovation, speed of implementation and patenting.

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Year of publication:	2000
Authors:	Mellahi, Kamel ; Johnson, Michael
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 38.2000, 7, p. 445-452
Publisher:	MCB UP Ltd
Subject:	Innovation \| Electronic industry

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/00251740010373458 [DOI]
Source:	Other ZBW resources

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