Does live performance play a critical role in building destination brand equity : a mixed-method study of "Impression Dahongpao"
Shu-Ning Zhang, Yong-Quan Li, Chih-Hsing Liu, Wen-Qi Ruan
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Shu-Ning ; Li, Yong-Quan ; Liu, Chih-Hsing ; Ruan, Wen-Qi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-16
|
| Subject: | Live performance | Destination brand equity | Flow experience | Creative performance | Visual appeal | Cultural contact | Mixed-method | Markenimage | Brand image | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Kreativität | Creativity | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102392 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434229