Does loyalty and satisfaction support customer retention in life insurance sector? : an empirical study
Ranganathan Venkatesan and Jayanth Jacob
| Year of publication: |
2019
|
|---|---|
| Authors: | Venkatesan, Ranganathan ; Jacob, Jayanth |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 4, p. 435-449
|
| Subject: | retention | satisfaction | loyalty | life insurance | Lebensversicherung | Life insurance | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality | Arbeitszufriedenheit | Job satisfaction | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.101528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145679