Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Lerzan Aksoy; Timothy L. Keiningham; Alexander Buoye; Bart Larivière; Luke Wiliams ...
| Year of publication: |
2015
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|---|---|
| Authors: | Aksoy, Lerzan ; Keiningham, Timothy ; Buoye, Alexander ; Larivière, Bart ; Wiliams, Luke |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2464-2476
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| Subject: | Consumer loyalty | Loyalty | Relationship | Attachment style | Coping | Happiness | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Kundenbindung | Customer retention | Kundenbindungsprogramm | Loyalty program |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399506