Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Karto Adiwijaya, Sari Wahyuni, Gita Gayatri and Jacky S. Mussry
| Year of publication: |
2020
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| Authors: | Adiwijaya, Karto ; Wahyuni, Sari ; Gayatri, Gita ; Mussry, Jacky S. |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 4, p. 266-288
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| Subject: | consumer goods | cross-functional marketing capabilities | market knowledge development | Marketing ambidexterity | marketing performance | perceived task environment | Marketing | Organisationale Ambidextrie | Ambidextrous organization | Konsumgüter | Consumer goods | Indonesien | Indonesia | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2019.1696438 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292811