Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.
John G. Wirtz
| Year of publication: |
2020
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|---|---|
| Authors: | Wirtz, John G. |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 37.2020, 1, p. 22-40
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| Subject: | healthy eating | Hispanic adults | Message framing | narrative | persuasion | physical activity | self-referencing | USA | United States | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Werbewirkung | Advertising effects | Körpergewicht | Body weight | Ernährungsverhalten | Eating habit | Gesundheitsvorsorge | Preventive care | Prospect Theory | Prospect theory | Social Marketing | Social marketing | Gesundheit | Health | Sport | Sports | Narrative Methode | Narrative method | Gesundheitsrisiko | Health risk | Experiment | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2020.1713576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200168