Does “meaningful gamification” address gen Y needs? Exploring its influence on creating meaningful engagement for gen Y workers

Purpose: This paper aims to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers. Design/methodology/approach: This paper adopts a critical, practitioner perspective to review the role of “meaningful gamification” in creating meaningful experience to engage Gen Y workers. Findings: The author argues that “meaningful gamification” holds the potential to address Gen Y needs. In that way, it creates a base of personal relevance for the Gen Ys to relate with their own work. This ultimately translates into a meaningful experience for the employees to cherish their work. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.