Does negative online review matter? : an investigation of travel consumers
Year of publication: |
2025
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Authors: | Pooja, K. ; Upadhyaya, Pallavi |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 2, Art.-No. e70043, p. 1-22
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Subject: | destination image | intention to visit travel destination | level of detail | negative online review | prospect theory | review credibility | source credibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Destinationsmanagement | Destination management | Prospect Theory | Prospect theory | Social Web | Social web |
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