Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Anssi Tarkiainen and Hanna-Kaisa Ellonen (School of Business and Management, Lappeenranta University of Technology, Lappeenranta, Finland)
| Year of publication: |
2015
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|---|---|
| Authors: | Tarkiainen, Anassi ; Ellonen, Hanna-Kaisa |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 3, p. 254-266
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| Subject: | double jeopardy | brands | magazines | internet | Website | Internet | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marktanteil | Market share | Markenführung | Brand management | Online-Marketing | Internet marketing | Zeitschrift | Magazine | Markenimage | Brand image | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498043