Does online ideal self-matter? : consumer perceptions of online brand advertisement
Aimee Peta Waterson, Lebogang Mototo, Tinashe Chuchu
| Year of publication: |
2021
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| Authors: | Waterson, Aimee Peta ; Mototo, Lebogang ; Chuchu, Tinashe |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 10.2021, 5, p. 11-21
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| Subject: | Online | Ideal Self | Brand Attitude | Attachment | Consumers | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v10i5.1258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012620911