Does perceived consumer fit matter in corporate social responsibility issues?
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Eun Mi ; Park, Seong-Yeon ; Rapert, Molly I. ; Newman, Christopher L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 11, p. 1558-1565
|