Does polarizing personality matter in influencer marketing? : evidence from Instagram
Mohammadali Koorank Beheshti, Mahesh Gopinath, Sama Ashouri, Saeed Zal
| Year of publication: |
2023
|
|---|---|
| Authors: | Beheshti, Mohammadali Koorank ; Gopinath, Mahesh ; Ashouri, Sama ; Zal, Saeed |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-13
|
| Subject: | Influencer marketing | Defensive motivated reasoning | Group polarization | Source characteristics | Influencer | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113804 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294857