Does price sensitivity and price level influence store price image and repurchase intention in retail markets?
Ana Paula Graciola, Deonir De Toni, Vinicius Zanchet de Lima, Gabriel Sperandio Milan
| Year of publication: |
September 2018
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|---|---|
| Authors: | Graciola, Ana Paula ; Toni, Deonir de ; Lima, Vinicius Zanchet de ; Milan, Gabriel Sperandio |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 201-213
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| Subject: | Retail price image | Repurchase intention | Price level | Price sensitivity | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Preisniveau | Einzelhandel | Retail trade | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.06.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904387