Does product complexity matter for competition in experimental retail markets?
| Year of publication: |
2011
|
|---|---|
| Authors: | Sitzia, Stefania ; Zizzo, Daniel |
| Published in: |
Theory and Decision. - Springer. - Vol. 70.2011, 1, p. 65-82
|
| Publisher: |
Springer |
| Subject: | Consumer market | Product complexity | Complexity aversion | Complexity exploitation | Bounded rationality |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008776422