Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Tengfei Guo and Shiquan Zhong, Xuelian Wang and Geng Li
| Year of publication: |
2022
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|---|---|
| Authors: | Guo, Tengfei ; Zhong, Shiquan ; Wang, Xuelian ; Li, Geng |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 1, p. 101-117
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| Subject: | Consumer psychology | Online consumer behaviour | Online retailing | Retail communication | Konsumentenverhalten | Consumer behaviour | Online-Handel | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2020-0163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880168