Does Quality Win? Network Effects Versus Quality in High-Tech Markets
| Year of publication: |
2009
|
|---|---|
| Authors: | Tellis, Gerard J. ; Yin, Eden ; Niraj, Rakesh |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 2, p. 135-149
|