Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Yann Cornil, Pierre Chandon, Aradhna Krishna
| Year of publication: |
October 2017
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|---|---|
| Authors: | Cornil, Yann ; Chandon, Pierre ; Krishna, Aradhna |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 4, p. 456-465
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| Subject: | Expectations | Placebo effects | Alcohol | Energy drink | Public health | Sensory marketing | Alkoholkonsum | Alcohol consumption | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2017.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011789700