Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
Dalia Abdelwahab, Sonia San-Martín, Nadia Jiménez
| Year of publication: |
2022
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|---|---|
| Authors: | Abdelwahab, Dalia ; San-Martín, Sonia ; Jiménez, Nadia |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 1, p. 111-126
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| Subject: | Region-of-origin | Regional identification | Situational regional animosity | Negative emotions | Brand switching intention | Food and beverage industry | Emotion | Ernährungsindustrie | Food industry | Konsumentenverhalten | Consumer behaviour | Getränkeindustrie | Beverage industry | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00260-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170531