Does relationship marketing have a dark side? : a theoretical perspective
Deepika, Shashank Vikram Pratap Singh, Mohinder Paul
| Year of publication: |
2023
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|---|---|
| Authors: | Deepika ; Singh, Shashank Vikram Pratap ; Paul, Mohinder |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 30.2023, 3, p. 389-406
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| Subject: | commitment | dark side constructs | opportunism | relationship marketing | trust | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2023.129372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293983