Does renting luxury make me shine? : the mediating role of perceived signals
Yanping Gong, Qin Zhang, Jifei Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Gong, Yanping ; Zhang, Qin ; Zhang, Jifei |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1599-1609
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| Subject: | car | conflicting signals | implicit theory | luxury renting | renting intention | self-brand connection | sharing economy | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Ökonomische Rente | Economic rent | Signalling | Rent-Seeking | Rent seeking | Share Economy | Sharing economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21673 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280173