Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Hieu P. Nguyen, James M. Munch, and Meryl P. Gardner
| Year of publication: |
2014
|
|---|---|
| Authors: | Nguyen, Hieu P. ; Munch, James M. ; Gardner, Meryl P. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 1, p. 25-39
|
| Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Marketingtheorie | Marketing theory | Werbepsychologie | Psychology of advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346483